Archive for October 2018

The Steps for Your Website and the Right Designs

In the past, every browser maker tried to enforce its own standard. Especially Microsoft extended the functions of its browser, in order to gain market shares. Many web designers have taken over these advanced features in the programming of their web site. As a result, pages optimized for a single web browser with other browsers looked bad or could not be displayed at all. Good web design therefore includes every popular browser. Remedy is in sight: The future standard HTML5 takes into account both the embedding of multimedia content and the use of different browsers.

No Frames

Frames were popular design elements of a site at the beginning of the Internet. However, the operator of a web site should renounce it in the sense of modern web design. They lead to incorrect results in the indexing of the web site by search engines like Google and prevent the registration on social networks like Facebook, Digg or Flickr. If you want to have Web Design that’s affordable then there are options as well.

No splash screens

So-called splash screens are screens that appear when programs are loaded to reduce the perceived waiting time and show that the application is active. For programs that makes sense. Websites should refrain from splash screens or so-called intros, as they cost the viewer time and strain his patience.

No manipulation in search engine optimization

Urgently discouraged by Black Hat SEO

This term covers methods for a high listing, bypassing the guidelines of search engine providers. However, the consequences are serious: search engine providers like Google can list the web presence or rank it in the ranking, which has a negative effect on the placement of the site.

Advertising in moderation

For a website operator, it is tempting to make his Internet presence available for advertising purposes. There are many different forms of advertising, against which nothing is wrong. However, the patience of the observers should not be put to the test too much. Full-page layer ads, perhaps even with cleverly hidden button to close, should be taboo. They are a nuisance, distract from the actual message of the web site and have a penetrating effect.

Streaming Media Optimization

Not every viewer has a fast internet connection. Although DSL is now standard, more and more mobile devices are online via UMTS or the slower edge. If the page has multimedia content, the designer should look for a range of different resolutions. Videos that do not run smoothly frustrate viewers and lead to dropouts.

No outdated content

A website is often visited. It is the voice for the internet community. It is not enough to create the page and then leave it to their fate. She has to live. A professional operator pays attention to the up-to-dateness of the links and the content, information on events in the last year are therefore only a deterrent.

Better Opportunities for the Perfect CRM Right Now

Interaction with customers takes the lion’s share of the time of the sales and sales department of any company. At the same time, the process of attracting new customers and measures aimed at keeping existing ones play an equally important role.

At the same time, we note several simple but important facts:

Finding and attracting new customer’s costs the company several times more than retaining existing customers.About 50% (and sometimes more) of customers in the customer base are simply inactive due to inefficient work with them, which means they do not bring profit.It is enough to increase the percentage of customer retention by only 4-5%, and the company’s profit in the shortest possible time can grow by 80-100%. You can find out about financial crm here now.

Thus, the success and effectiveness of the activity of any enterprise directly depends on how well the customer relations are organized. Typically, the system of customer relationship management includes three main areas – the attraction, retention and further development of relations. We will describe each of the three concepts in more detail below, but for now we only note that the first process (attraction) is usually characterized by substantial financial and time costs, while the success of the other two – retention and development – depends largely on the efficiency of the company’s management. In all three areas there are various strategies and techniques, the choice of which today is practically unlimited.

Attraction of new clients

Why do some organizations have an extensive and constantly replenished customer base, while other companies have to struggle for virtually every customer? The answer is obvious: in the case of the first, there is a well-established and effective system for attracting customers, but the second one needs to work a lot and hard on this issue.

  • Today, there are many tools, methods and techniques for finding and attracting new customers. First of all, the following technologies can be attributed here:
  • “Cold calls” is one of the most efficient methods in modern business, since it is direct sales technology that can provide the most rapid influx of customers.
  • Advertising in all its forms and types (including the so-called “word of mouth”) is the indisputable engine of commerce, bringing the company a larger share of customers- Stimulating primary sales (sampling, presentations, demonstrations, tastings, promotions, etc.

Customer retention

Retaining existing customers is usually much more difficult than finding. However, today you can find at least effective tools for this process.

In everyday work with existing customers we should not forget about a few important points. First, buyers need to be tirelessly stimulated to continue cooperation, and secondly, they should be encouraged in every way. A good method in the first case will be a regular reminder about yourself (all kinds of mailing, actual quotations, personal contact with the customer), but will be an ideal tool to promote all sorts of promotions and bonus offers, loyalty programs and so forth.

Agency contracts: should you be worried?

There are some points that should be kept in the contract and especially in the fine print you should look very closely.If you are not sure or feel uncomfortable then you should also consult Phoenix SEO Company which is knowledgeable in search engine marketing, is independent and supports you in the selection process. Long contract periods should be taken if at all after a test phase. Test phases should not be longer than 6 months in the SEO area. During this time you can convince yourself of the quality of the agency’s work without having to tie up for an unnecessarily long time.

Avoid dependencies and risks during link building

In SEA and AdWords, it’s a popular but dubious way to set up accounts under the name of the AdWords agency. For example, the agency’s AdWords account is owned by the agency and you will not be able to access your account after the contract ends. It is therefore recommended that you create the AdWords account yourself and allow the agency access via a so called MCC customer center. So you have it in your own hands, how long the agency has access to your account.

SEO Company and link building relation

If you hire an agency in the SEO area with link building you should inquire whether by possible link rents a lasting dependency is generated or the links persist even after the collaboration. Link rent is just like the link purchase a kind of link buildingwhich can be used discreetly used and it work a majority of SEO agencies still on this principle. If done well this form of link building works well without Google noticing. Nevertheless, it is not future-oriented and sustainable. Link rent is unfavorable to these so called black-hat methods because it creates dependencies in addition to the penalty risk. Link building via so called link networks is currently a no-go and should be ruled out.

Conclusion: Behind the scene

Disappointment does not always have to be related to the quality of the agency and therefore cannot be avoided 100%. Even at the beginning, not clearly expressed goals and desires or simply the underestimation of the effort and the complexity of the topic, SEO can quickly lead to disappointment. But at least the risk of falling for a dubious provider should be reduced. Do not be fooled by externalities such as the appearance of sales staff, the suit or car brand with which this drives or the agency building dazzle. The performance and quality of the work says everything especially with AdWords and SEO, it all depends more on the technical skills.