Agency contracts: should you be worried?

There are some points that should be kept in the contract and especially in the fine print you should look very closely.If you are not sure or feel uncomfortable then you should also consult Phoenix SEO Company which is knowledgeable in search engine marketing, is independent and supports you in the selection process. Long contract periods should be taken if at all after a test phase. Test phases should not be longer than 6 months in the SEO area. During this time you can convince yourself of the quality of the agency’s work without having to tie up for an unnecessarily long time.

Avoid dependencies and risks during link building

In SEA and AdWords, it’s a popular but dubious way to set up accounts under the name of the AdWords agency. For example, the agency’s AdWords account is owned by the agency and you will not be able to access your account after the contract ends. It is therefore recommended that you create the AdWords account yourself and allow the agency access via a so called MCC customer center. So you have it in your own hands, how long the agency has access to your account.

SEO Company and link building relation

If you hire an agency in the SEO area with link building you should inquire whether by possible link rents a lasting dependency is generated or the links persist even after the collaboration. Link rent is just like the link purchase a kind of link buildingwhich can be used discreetly used and it work a majority of SEO agencies still on this principle. If done well this form of link building works well without Google noticing. Nevertheless, it is not future-oriented and sustainable. Link rent is unfavorable to these so called black-hat methods because it creates dependencies in addition to the penalty risk. Link building via so called link networks is currently a no-go and should be ruled out.

Conclusion: Behind the scene

Disappointment does not always have to be related to the quality of the agency and therefore cannot be avoided 100%. Even at the beginning, not clearly expressed goals and desires or simply the underestimation of the effort and the complexity of the topic, SEO can quickly lead to disappointment. But at least the risk of falling for a dubious provider should be reduced. Do not be fooled by externalities such as the appearance of sales staff, the suit or car brand with which this drives or the agency building dazzle. The performance and quality of the work says everything especially with AdWords and SEO, it all depends more on the technical skills.

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