To achieve effective publicity: start from known principles and do tests on a target group. By testing and retesting on targeted pilot groups, you finally decide which advertisements work and which do not.
For example, it is known that, in general, targeted advertising works much better than advertising aimed at masses of individuals.Here are some basic tips to help you achieve effective advertising on the Internet.
The message should focus on your customers / prospects and not on you
When writing your ad, try writing as if you were writing a letter to an old friend. In fact, have in mind an image of some of your friends who most closely match the profile of my clients.
In addition, when you write to a friend, you will use the pronouns “I” and “you”. When you try to convince your friend, you could say, “Look, I know you’ve tried all the gadgets on the market. But you must know that this one is like this or that”
- Focus on the benefits of the product and not on its functions
Think about it: what are the benefits?What will these benefits do to your customers / prospects?The customer does not need at this stage to have the functional details of the product.
- You have to push their emotional buttons
This is where a little bit of research about your customers become really useful. Because, to push these buttons, you must first know what is affecting your customers and thus determine the emotional buttons to squeeze.Know however that their buying decision, even if it is based on emotion first, they will then justify it by logic. So be sure to justify your emotional arguments with logical arguments at the end of your sales process.
- Add proof or more customer testimonials
Get testimonials from customers. Include in your advertising the testimonials of satisfied customers. Make sure to put their full names and locations, where possible, as this is more believable.
- Make a unique selling proposition
Ask yourself before the next question: why will people buy from you? What is your unique feature?
- Low price
- Superior quality
- Best results
- Superior serviceEtc.
Make a proposal based on this and remember that you want to highlight your “benefits”.
Well, summarize to achieve an effective doha classified ads:
- Focus on your customer
- Talk about the benefits of the product
- Use the emotional button and also give logical arguments
- Prove your arguments by giving references
- Make a sales proposition that sets you apart and builds on your competitive advantage.
Choosing the right message
When you buy advertising space, it is your e-reputation that is at stake. You represent your company on this advertising, so it is imperative to adapt your message to its support. At first, it is advisable to use professionals to not miss your advertising with a bad visual for example.