In the past, every browser maker tried to enforce its own standard. Especially Microsoft extended the functions of its browser, in order to gain market shares. Many web designers have taken over these advanced features in the programming of their web site. As a result, pages optimized for a single web browser with other browsers looked bad or could not be displayed at all. Good web design therefore includes every popular browser. Remedy is in sight: The future standard HTML5 takes into account both the embedding of multimedia content and the use of different browsers.
Frames were popular design elements of a site at the beginning of the Internet. However, the operator of a web site should renounce it in the sense of modern web design. They lead to incorrect results in the indexing of the web site by search engines like Google and prevent the registration on social networks like Facebook, Digg or Flickr. If you want to have Web Design that’s affordable then there are options as well.
No splash screens
So-called splash screens are screens that appear when programs are loaded to reduce the perceived waiting time and show that the application is active. For programs that makes sense. Websites should refrain from splash screens or so-called intros, as they cost the viewer time and strain his patience.
No manipulation in search engine optimization
Urgently discouraged by Black Hat SEO
This term covers methods for a high listing, bypassing the guidelines of search engine providers. However, the consequences are serious: search engine providers like Google can list the web presence or rank it in the ranking, which has a negative effect on the placement of the site.
Advertising in moderation
For a website operator, it is tempting to make his Internet presence available for advertising purposes. There are many different forms of advertising, against which nothing is wrong. However, the patience of the observers should not be put to the test too much. Full-page layer ads, perhaps even with cleverly hidden button to close, should be taboo. They are a nuisance, distract from the actual message of the web site and have a penetrating effect.
Streaming Media Optimization
Not every viewer has a fast internet connection. Although DSL is now standard, more and more mobile devices are online via UMTS or the slower edge. If the page has multimedia content, the designer should look for a range of different resolutions. Videos that do not run smoothly frustrate viewers and lead to dropouts.
No outdated content
A website is often visited. It is the voice for the internet community. It is not enough to create the page and then leave it to their fate. She has to live. A professional operator pays attention to the up-to-dateness of the links and the content, information on events in the last year are therefore only a deterrent.